Let’s Save Michigan

New Solutions Group has served as the Project Coordinator for Let’s Save Michigan, a project of the Michigan Municipal League, since 2011. Let’s Save Michigan is an effort to build widespread support for policies that benefit Michigan’s cities and the communities, residents, businesses, and cultural institutions they encompass. In addition to general management of the social media activities of Let’s Save Michigan, New Solutions hosted “twitter town halls” on transportation policy in Michigan and placemaking that reached over 50,000 and over 80,000 twitter feeds, respectively, and administered a public “design and build” competition. That competition, entitled “It’s About Place,” asked Michigan residents to submit designs for “placemaking” projects (high quality spaces that engage the public). Finalists were chosen through a round of public online voting, from which winners were then selected by a panel of judges. Through this competition, Let’s Save Michigan garnered nearly 50 submissions and saw the online engagement of over 15,000 residents.

New Solutions has grown the twitter follower list of Let’s Save Michigan by over 83% during its management, and received significant earned media.

LSM